Dealers often spend thousands of dollars per month marketing to their customers in an attempt to motivate them to call the dealership. Yet they struggle with answering the phone when those customers do call. Nothing can frustrate a caller more than being put on hold or having to leave a message when they are trying to spend money.

How does missing phone calls affect your dealership’s bottom line?
It could cost you up to $150,000 annually!

Ask yourself this, “How many calls to your Sales/Service department each day are missed or mishandled that could have resulted in a service appointment and RO revenue?” Most dealers will say somewhere between 5 and 10 calls are missed for whatever reason each day. Let’s assume that only 3 calls per day are missed or mishandled that could have resulted in an RO. Using your own metrics, what would missing three RO’s per day mean to you? Better yet, what would 3 additional RO’s per day mean to your bottom line?

Let’s assume that your service department is open 6 days per week, average RO revenue value with parts and labor totals $225.00 and your Gross Profit percentage is 70%.

3 RO’s x 6 days = 18 weekly x 52 weeks = 936 RO’s @ $225.00 average each = $210,600 x 70% GP = $147,000 in your pocket.

If you expect the phones to ring make sure that you have the processes in place to effectively handle the callers. With the economy the way it is, dealers have reduced head count to stay profitable. That means fewer employees available to answer the phone which often forces the decision to either ignore the callers or the customers standing in the service drive. Which one is more important? Of course they are both very important and need to be handled promptly.

One solution dealers find attractive is contracting with us Lead Command Center. We provide  inbound call BDC services to answer the calls that are coming in to the dealership either through regular traffic OR from a sale promotion. We will perform as if we are employees of the dealership and will set service or sales appointments, transfer calls, or take messages. Our service insures that no call is left behind and that all calls are handled properly.

Finally… someone is answering that phone!

www.LeadCommandCenter.com

800-360-8030

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”

~Dale Carnegie~

Thoughts…
The road to success is not straight. There is a curve called failure, a loop called confusion, speed bumps called friends, red lights called enemies, caution lights called family; you will have flats called jobs. But — if you have a spare called determination, an engine called perseverance, and insurance called faith, a driver called Jesus; you will make it to a place called success.

“A mind once stretched by a new idea never regains its original dimensions.” — Oliver Wendell Holmes